In chapter 7 "The first step in recovery is admitting that the home page is beyond your control" begins talking about how he's relating the chapter to a old TV gameshow "Beat the Clock" where contestants do tricky but doable stunts and the host would add one more rule such as doing it blindfolded. SO his analogy of the gameshow to the homepage is by doing site identity, hierarchy, search, deals, registrations, shortcuts, etc blindfolded. The homepage would need a tagline where is a phrase that visually connects to the ID (personal, lively and clever), and the welcome blurb that is the description of the site for audiences who scans and unable to figure out what the site is about. Homepage navigation can be unique at times by including section description, different orientation, and space for identity. Pulldowns can be troublesome because they're hard to scan and twitchy plus you have to seek them out. I find it annoying when the pulldowns are rollovers and when you move off the pulldown for a little bit it disappears and you have to go back to it again. After reading this chapter, it points out small important topics that I would never consider but when appointed to it makes great sense and I greatly agree with.
One of the topics it talks about are the tagline.
http://www.smashingmagazine.com/2009/02/26/10-steps-to-the-perfect-portfolio-website/
Displays some witty taglines.
http://www.smashingmagazine.com/2009/12/29/ten-clever-effective-series-advertisements/
Showing how to use taglines effectively.
http://www.smashingmagazine.com/2010/10/28/billboard-web-design-how-to-win-your-audience-s-attention/
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