P2 Creative Brief

P2 Creative Brief

Micheal Russell and Tony Nguyen

J-SPEC Auto

Background:  

The goal of this project is the redesign of J-Spec Autos e-commerce web site. The site is currently a very "vanilla" looking site whose homepage is a hodge-podge of mismatched information. The site check out page is currently non-functioning and needs to be operational.

Target Audience:

The primary audiences for this project are street car and tuner enthusiasts looking for a cost effective alternative for major end item replacement parts.

Objectives:

Potential customers should be able to quickly navigate the site from homepage to checkout without delays or broken links. The shopping experience should keep the customer on the company's site and encourage their frequent return.

The Message/ Tone:

Edgy, this site is for performance enthusiasts.

Media:

Web

Creative Considerations:

While the feel of this site should be edgy, we must remember that above all else this is an e-commerce site.

The Deadline and/or Other Requirements:

Case study deadline November 14, 2012. Go live deadline November 21, 2012.